GET:ORG – Generative Technologies in Communicative Organizing

GET:ORG is a research project that explores novel forms of organizing that emerge through communication on digital platforms within expert communities. The project aims to generate important new knowledge on digital organizing in society and to provide a framework for using computational methods in organizational research.  

The GET:ORG project investigates how platforms enable and shape organizing and the related power structures. It foregrounds the role of platforms and automation as active participants in communicative organizing, challenging the conventional view of technology just as an infrastructure for organizing. The focus is on the intricate dynamics of human and nonhuman agencies embedded within and produced by novel sociotechnical conditions.  

In particular, we theorize and empirically explore the agency of automated and generative technologies such as communicative AI, categorizations and curation in organizing. Empirically, we integrate computational and qualitative interpretive analysis of digital communication data, combined with technography analysis and user interviews.  

The GET:ORG research project is interdisciplinary and conducted in collaboration with the University of Helsinki, Tampere University, and the University of Jyväskylä. From CoCoDigi, Kaisa Lindholm, Minna Koivula and Salla-Maaria Laaksonen are working on the project. The project is funded by the Research Council of Finland for the years 2024–2028.  

Read more about the project here.