The aim of the research project is to study enterprise social media and information sharing at the workplace. The project focuses on how social media tools are being utilized in employees’ communication relationships and networks, what role do they play in employees’ information sharing, and how social media affordances are linked to employees’ motivation to share knowledge and use enterprise social media.
Data will be collected in collaboration with Finnish national broadcasting company, Yleisradio. The organization has implemented an enterprise social media system, which is being studied through employee interviews, surveys and analysis of their communication. The studies conducted in the project are both data and theory-driven and the analysis methods used are both qualitative and quantitative.
The project is funded by Yleisradio for the years 2016 – 2018.